About Honeydew

Learn more about our story, our values, and the minds behind Honeydew.

Close-up of hands of Zoey, the co-founder, using a tool to wrap a pearl ring, with blurred, neutral background.

The Honeydew Story

Honeydew began with a small table at a free university market. No big plans. No big budget.

To our surprise, people gave us heaps of love, as much as we love our own creations. Friends and strangers, all stopped, tried them on, smiled, and came back with their friends.

Since then, we have pushed further. Each market gave us a little more confidence, and each kind word pushed us to keep going. What started as a simple stall slowly became something bigger than we ever expected.

Honeydew is no longer just a weekend idea, but we still make our jewellery the same way—thoughtfully, slowly, and with love.

The Honeydew Values

Handmade with Heart

Every piece is thoughtfully handcrafted by us where every designs are made with care, time, and a dedication for making something that feels personal.

"Because jewellery should feel as special as the person wearing it."

Everyday Elegance

We believe jewellery should be worn, not saved.

Honeydew creates soft, timeless pearl pieces made for daily life—from quiet mornings to special moments that don’t need a reason.

Affordable Luxury

Pearls are a symbol of beauty and grace, and we believe everyone deserves to experience that feeling.

Honeydew brings the essence of fine jewellery into an honest, accessible price — so elegance never feels out of reach.

Zoey Pham

The Founder & The Maker

Besides her main part-time work, she spends quality time for Honeydew Jewellery and her creations.

Her passion rooted from her family business in Vietnam, which polishes and cut shells into precious mother of pearl pendants and pieces that you will often see us featuring in our products.

You will often find her creating new Sparkling pieces on the spot whenever we are at an event.

Jamie Le

The Helper

He is just happy to be there.

He assists Zoey with marketing activities, setting up stalls on the day, and selling products with her. You will occasionally see him making bracelets too (we can assure you they are as beautiful as Zoey's creations).

He will always try to help you find the right product pieces, so don't be shy when you have any questions on the day!

In his spare time on the stall days, he will often be on the food runs.